Tony & Jen Roberts

We chase sunsets. And we build real businesses.

We left corporate careers, built a food business from our home kitchen, and moved to Sayulita, Mexico. Now we run a handful of real companies and live the life that building them was supposed to buy us.

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Tony and Jen Roberts
Who We Are

From a home kitchen in Sacramento to the beach in Sayulita.

Tony spent years in business development, including time at 24 Hour Fitness and Solar City/Tesla. Jen trained in fashion merchandising in New York, then built her own jewelry brand and led a yoga brand on the side.

Together we started LUVITA Foods, a meal-prep business, out of our own kitchen. We grew it into a business with its own commercial kitchen and restaurant space.

That's when we decided to do it differently. We moved to Sayulita, Mexico, and kept building — this time on our own terms, as digital nomads.

Your Next Move

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